The Food Revolution: John Robbins' New Adventure

by Suebob Davis

John Robbins is a revolutionary. He began trying to reform American's diets with his book Diet for A New America in 1987. There had been plenty of vegetarian books before then-- cookbooks, health books, political books, animal rights books-- but his was the first to tie all the reasons for vegetarianism together in one well-researched package. If you could discount vegetarianism for one reason, animal suffering for instance, he hit you from another angle, like protection of the environment. The book was studded with jaw-dropping facts, such as, "The amount of water used in producing one beef cow could float a destroyer."

His latest book, The Food Revolution, continues in the same vein. When asked how his work has changed since Diet for a New America, he said, "I was just thinking about that. When I wrote Diet for a New America, E. coli 0157:H7, the virulent form that sickens and kills children and other people, wasn't yet a public health threat. Mad cow disease hadn't yet been heard of. Genetically modified organisms hadn't been planted. But on the other hand, organic agriculture really hadn't taken off the way it has since. There has been a 1000 percent gain in sales of organic produce in Europe since then.

"There is a revolution taking place in both directions. On one side there are homognized foods, where everything is the same all over the world, GMO's, fast-food type meals. On the other side there are organic foods, people interested in what they are putting into their bodies."

In The Food Revolution, Robbins debunks some of the most popular modern dietary myths, tearing apart the idea that there is anything magical about a high-protein, low-carb diet, or a diet that is right for your blood type. Both diet theories, he says, are based in truth on calorie restriction, the only thing besides physical activity that has been shown to cause weight loss. He also spends time on preventing cancer, heart disease, and high blood pressure. It is no surprise to anyone familiar with his work that he proposes a vegan diet as a way to prevent these ills.

The chapters in The Food Revolution on factory farming, food-borne diseases and the lack of sufficient inspection of meats are full of horrors. Robbins applies restraint, because he could have made the work even more graphic, and manages to get the point across without being too disgusting. Anyone who cares about animals cannot fail to be moved by his words, however. To put it mildly: animals are suffering needlessly and dying horribly, and endangering the health of anyone who eats them, all to save a little money.

Asked how he deals with burnout and despair when doing this type of work, he replied, "I don't really get burnout. Despair, yes; a lot of my work comes out of despair. I see what is going on and a lot of it is so dispiriting. We have a huge job ahead of us. We need a revolution if we are to change things, and it seems like the people in power, the people in government, don't care or are clinging to an outdated world view that doesn't work anymore. I don't think people in the US don't care-- they just don't know that their clothes come from sweatshops and their food, their chocolate, comes from slave labor, their coffee is grown by people living under terrible conditions-- they just haven't been made aware. So I am working all the time to change that."

The book details developments in genetically modified organisms and farming in recent years. Regarding our attitudes about food production, he says, "We are operating from a world view that we thought worked for us, the idea that might makes right. Now that world view doesn't work. Most of the world is being used, people are living in the worst kind of poverty so that we in the US can have the lifestyle we have. It is absolutely unsustainable, and it has to change, and it will change.

"You can either work with nature or against it. There are consequences of our actions. That is a FACT. Such as when we poison everything in the soil to kill bugs we don't want. We can either learn to make plants healthier, give them what they need to support their lives, which in turn supports our health, or we can pour poison on them and kill everything-- might makes right again, and makes things worse and worse for ourselves. Our culture has both of these ideas, cooperation and domination, in it."

Asked what specific actions people can take to change the world, he says "Educate themselves. I want people to read The Food Revolution, I really do. Check out my website www.foodrevolution.org. Educated people are less vulnerable to others telling them what is right for them. Then when you learn, you can follow your clarity, express your magnificence, and have a good time doing it. But it is crucial not to be preachy. There is a tendency in the movement to be more-vegetarian-than-thou, this feeling of condescension, which creates distance, which is the opposite of what we need. We need to create awareness so that people can be in contact with their choices, but not push them away."

After all the research is done and the facts laid out, his food philosophy is simple. "There is a huge disconnect in this country from the idea of 'You are what you eat.' Our food experience is trivialized. We really are a "fast food nation." Everything is about fast and convenient. Well, there is a price to be paid for that. To me, the idea of fast food is essentially a contradictory one. Fast food is like fast sleeping. Sure, you can do it faster or with less quality, but you end up stressed out and sick. I don't know what is being gained except for profits by corporations.

"I saw a great kid's t-shirt," he says. "It said on it, 'If you love me, don't feed me junk.' What a great message. That goes for adults, too. I think that feeding yourself well is an act of self-respect, and that, conversely, not eating well is an act of self-betrayal."

Suebob Davis is the regular Food column editor of HopeDance, resides in San Luis Obispo and will be reporting on the SlowFood movement for our next issue.